Digital Pizza - It's not the toppings, it's everything
Who knew that selling pizza was so high tech with all that Information architecture, technology strategy, communications hierarchy, project planning, digital contact strategy, context relationship mapping, social media strategy, content strategy, search. Pizza Hut went big and planted a very serious flag, "We don't make pizzas, we make your favorites."
The vision for the work was simple. Recapture the fun and spirit, set PH apart from the competition, have high impact and get people talking about it, and it had to be associated with everyones other favorites. It had to be the goto food for experiences associated with NFL, MLB, Fantasy football, March Madness and sporting events in general. Appeal to fun seeking families during tv time, prime personal web time hours, have a presence on Sirius/XM radio, create presences on the Oscars and Emmy's, engage people in social media and opportunities like summer cable originals.
Pizza For you, pizza for me - What's not social about pizza?
In addition to design and directing online ad units, standard as well as page take over concepts, special offers and product socialization was another important component of the PH online marketing strategy.