Reimagining the Subaru Experience: A Design-Centric Approach.
In 2016, the automotive industry saw rapid evolution with technological advancements and changing consumer expectations. Connected vehicles became a key focus, promising to transform the driving experience. Subaru, known for its innovation in the automotive sector, identified an opportunity to improve the customer journey through these new technologies. However, their current telematics system struggled to keep up with the diverse range of vehicles and evolving customer requirements. This posed a complex challenge that demanded a complete overhaul. Our team set out to revamp the Subaru ownership experience by creating a unified, user-friendly, and customer-oriented platform that harnessed the potential of connected vehicles.
